OOH (out-of-home) advertising is the oldest medium that demonstrably improves advertising campaign recall and brand recognition, and affects purchase decisions.
AD REACH IS GROWING
Modern consumers spend their active hours out of their home (at work, school, running errands). They spend increasingly more time in their cars.
IT PROVABLY WORKS
Recall and effect on purchase intention of national advertising campaigns can also be measured. This medium has been proven to work.
DIMENSIONS OF YOUR SUCCESS
A well thought out strategy produces results. Let’s design it together.
Check the four segments of out-of-home advertising.
OOH ensures the lowest cost per thousand (CPT).
ENORMOUS POTENTIAL OF OOH ADVERTISING
Key elements of an effective campaign are form, location, time.
VARIETY OF FORMS
The variety of forms and dispersed OOH advertising locationsallow you to communicate with the consumer all the way from their home to the point of purchase.
GEOGRAPHICAL COVERAGE
With careful planning of advertising space distribution, OOH media can be used to speak to the consumers at a local, regional or national level.
DIGITAL INNOVATION
In addition to static creative solutions, we also provide digital OOH advertising spaces, which can be lit and play a video throughout the day.
This is a subtle but persuasive medium.
Large advertising spaces (classical and supersize billboards) are the most visible form of OOH advertising for 68% of Slovenians aged 15-75. In the active population (25-55 years of age) this share is 4 p.p. higher and stands at 72%.
Goods and services should also be advertised close or next to the point of purchase. Only 26% Slovenians aged 15-65 said that billboards next to shopping malls did not affect their purchase, and 37% respondents aged 15-65 said the same about roadside advertising on their way there.
80% of women and 68% of men aged 15-65 responded that billboards in front of shopping malls motivated them to purchase the advertised product or service.
40% of respondents aged 15-65 from Central Slovenia said that supersize billboards are the most persuasive OOH medium. Classical billboards are deemed most persuasive by 29% respondents aged 15-65 from Central Slovenia. Other, smaller billboards are deemed most persuasive by 18% respondents aged 15-65 from Central Slovenia.
66% Slovenians aged 15-65 said that they found classical and supersize billboards the most persuasive, while 19% of Slovenians aged 15-65 believe that smaller billboards are effective.
74% of Slovenians aged 15-65 said that billboards next to shopping malls regularly or occasionally motivated them to purchase the advertised product or service.
EN 
SL