Advertise
boldly and
innovatively
INSmedia offers strategic outdoor advertising presence and user reach. We create strategies that deliver results.





The media operates subtly but convincingly.
80 %
&
68 %
of people aged 15 to 65 are encouraged by an advertisement on a billboard in front of a shopping mall to purchase the advertised product or service
– Valicon, December 2020

Brings success
OOH (out-of-home) advertising is the oldest media that demonstrably improves advertising campaign recall and brand recognition, and affects purchase decisions.

Ad reach is growing
Advertising messages on outdoor advertising structures are among the most noticed and recognized media among Slovenian residents aged 15 to 65 (Valicon, February 2025).

It provably works
Outdoor advertising is recognized as the most non-intrusive and pleasant media among Slovenian residents.
/ A well thought out strategy produces results.
/ A well thought out strategy produces results.
/ A well thought out strategy produces results.
/ A well thought out strategy produces results.
OfferTypes of outdoor advertising
Digital advertising
A study from the research firm The Harris Poll finds that DOOH has become the most popular and motivating media for advertising compared to competing media, especially among younger generations, urban residents and public transport users.
Classic advertising
"Advertising on outdoor surfaces has a huge, geographically unique reach, as it reaches consumers at the right moment and enhances their experience," says Anna Bager, President and CEO of OAAA.
key elementsThe dimensional potential of outdoor advertising
01
form
Variety of formats
Due to the variety of formats and the dispersion of outdoor advertising locations, you can address potential consumers from their home to the point of purchase.
02
position
Geographical coverage
Outdoor media can with thoughtful planning of ad placement target potential consumers at the local, regional, and national levels.
03
time
Digital innovation
In addition to implementing static creative solutions, we also offer digital outdoor advertising spaces that provide full-day illumination and video content playback.
Advertising messages on outdoor advertising structures guarantee to advertisers the highest level of trust among Slovenian residents aged 15 to 65.
Valicon, October 2024
People aged between 15 and 65 who live or move in central Slovenia perceive advertising messages on outdoor advertising objects higher than the rest of Slovenia.
Valicon, February 2025
69% of Slovenians (aged 15 to 65, who notice ads) precisely identify companies, which regularly advertised a few months ago but their ads have no longer been noticed.
Valicon, February 2025
Advertising messages on outdoor advertising objects are seen above average among the younger generations of the Slovenian population.
Valicon, February 2025
Advertising messages on outdoor advertising objects are seen above average by people earning higher monthly incomes.
Valicon, February 2025
Large advertising sites (traditional and large billboards) are the most visible Out-Of-Home advertising for 68% of the Slovenian population aged between 15 and 75, while this percentage is even 4 percentage points higher for the active population (25-55) at 72%.
MEDIAN, 2019-2020
Additionally, a study conducted by OneScreen.ai found that 96% of surveyed marketers are satisfied or very satisfied with the ROI of their current OOH marketing campaigns, where an average monthly revenue increase for over 50%.
Source: businesswire.com
Digitising outdoor advertising (DOOH) can significantly increase return on investment (ROI). A study by Broadsign found that increasing the budget for DOOH can deliver up to a 27% increase in ROI, especially when combined with other channels such as digital advertising and TV.
Source: broadsign.com
"Digital outdoor advertising not only captures consumers' attention but also drives purchase intent, making it an indispensable tool for clients looking to engage and influence consumers," said Anna Bager, President and CEO of OAAA.
Source: oaaa.org
30% of consumers have recently noticed ads that provide directions to stores and 51% of them visited the advertised store/shop. Even more surprising, 93% of those who visited the store after seeing such an ad, made a purchase, what highlights the tangible business results that DOOH ads deliver.
Source: oaaa.org
Nine out of ten adults (88%) see outdoor ads, and nearly 80% of those viewers respond to the ad... Results from a November 2022 survey conducted by the Out of Home Advertising Association of America (OAAA) and Morning Consult.
Source: oaaa.org
SurveyOOH has a remarkable impact on purchasing decisions.
PackagesSelected advertising offer based on the season.
OOH (Out-of-Home) advertising packages are designed for optimal coverage of Slovenia. The selection of locations and types of OOH advertising structures is adapted to seasonal trends.
Spring package
BB next to shopping malls - 50 positions
BB classic in individual cities/towns in Slovenia - 150 positions
Supersize surfaces across Slovenia - 60 positions
Digital on outdoor LED displays - 10 positions
Digital on LED displays in shopping malls - 80 positions
Summer package
BB next to shopping malls - 30 positions
BB classic in individual cities/towns in Slovenia - 30 positions
Supersize surfaces across Slovenia - 100 positions
Digital on outdoor LED displays - 6 positions
Digital on LED displays in shopping malls - 30 positions
Autumn package
BB next to shopping malls - 50 positions
BB classic in individual cities/towns in Slovenia - 150 positions
Supersize surfaces across Slovenia - 20 positions
Digital on outdoor LED displays - 20 positions
Digital on LED displays in shopping malls - 100 positions
Winter package
BB next to shopping malls - 30 positions
BB classic in individual cities/towns in Slovenia - 30 positions
Supersize surfaces across Slovenia - 30 positions
Digital on outdoor LED displays - 30 positions
Digital on LED displays in shopping malls - 200 positions
OOH and DOOH Worldwide
The digitalization of outdoor advertising (DOOH) can significantly inc
ContactAdvertise innovatively
Contact
Address
Leskoškova cesta 9e
1000 Ljubljana