INSmedia

INSmedia offers strategic outdoor advertising presence and user reach. We create strategies that deliver results.

80 %

68 %

of people aged 15 to 65 are encouraged by an advertisement on a billboard in front of a shopping mall to purchase the advertised product or service

– Valicon, December 2020

Brings success

OOH (out-of-home) advertising is the oldest media that demonstrably improves advertising campaign recall and brand recognition, and affects purchase decisions.

Ad reach is growing

Advertising messages on outdoor advertising structures are among the most noticed and recognized media among Slovenian residents aged 15 to 65 (Valicon, February 2025).

It provably works

Outdoor advertising is recognized as the most non-intrusive and pleasant media among Slovenian residents.

/ A well thought out strategy produces results.

July / 2429

Digital advertising

A study from the research firm The Harris Poll finds that DOOH has become the most popular and motivating media for advertising compared to competing media, especially among younger generations, urban residents and public transport users.

February / 2510

Classic advertising

"Advertising on outdoor surfaces has a huge, geographically unique reach, as it reaches consumers at the right moment and enhances their experience," says Anna Bager, President and CEO of OAAA.

key elementsThe dimensional potential of outdoor advertising

form

Variety of formats

Due to the variety of formats and the dispersion of outdoor advertising locations, you can address potential consumers from their home to the point of purchase.

position

Geographical coverage

Outdoor media can with thoughtful planning of ad placement target potential consumers at the local, regional, and national levels.

time

Digital innovation

In addition to implementing static creative solutions, we also offer digital outdoor advertising spaces that provide full-day illumination and video content playback.

Advertising messages on outdoor advertising structures guarantee to advertisers the highest level of trust among Slovenian residents aged 15 to 65.

Valicon, October 2024

People aged between 15 and 65 who live or move in central Slovenia perceive advertising messages on outdoor advertising objects higher than the rest of Slovenia.

Valicon, February 2025

69% of Slovenians (aged 15 to 65, who notice ads) precisely identify companies, which regularly advertised a few months ago but their ads have no longer been noticed.

Valicon, February 2025

Advertising messages on outdoor advertising objects are seen above average among the younger generations of the Slovenian population.

Valicon, February 2025

Advertising messages on outdoor advertising objects are seen above average by people earning higher monthly incomes.

Valicon, February 2025

Large advertising sites (traditional and large billboards) are the most visible Out-Of-Home advertising for 68% of the Slovenian population aged between 15 and 75, while this percentage is even 4 percentage points higher for the active population (25-55) at 72%.

MEDIAN, 2019-2020

Additionally, a study conducted by OneScreen.ai found that 96% of surveyed marketers are satisfied or very satisfied with the ROI of their current OOH marketing campaigns, where an average monthly revenue increase for over 50%.

Source: businesswire.com

Digitising outdoor advertising (DOOH) can significantly increase return on investment (ROI). A study by Broadsign found that increasing the budget for DOOH can deliver up to a 27% increase in ROI, especially when combined with other channels such as digital advertising and TV.

Source: broadsign.com

"Digital outdoor advertising not only captures consumers' attention but also drives purchase intent, making it an indispensable tool for clients looking to engage and influence consumers," said Anna Bager, President and CEO of OAAA.

Source: oaaa.org

30% of consumers have recently noticed ads that provide directions to stores and 51% of them visited the advertised store/shop. Even more surprising, 93% of those who visited the store after seeing such an ad, made a purchase, what highlights the tangible business results that DOOH ads deliver.

Source: oaaa.org

Nine out of ten adults (88%) see outdoor ads, and nearly 80% of those viewers respond to the ad... Results from a November 2022 survey conducted by the Out of Home Advertising Association of America (OAAA) and Morning Consult.

Source: oaaa.org