simona – INSmedia https://insmedia.eu/en/ Tue, 01 Apr 2025 07:18:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://insmedia.eu/wp-content/uploads/2024/12/cropped-Favicon-insmedia-32x32.png simona – INSmedia https://insmedia.eu/en/ 32 32 Top 5 OOH Advertising Trends to Watch in 2025 https://insmedia.eu/en/top-5-ooh-advertising-trends-to-watch-in-2025/ Fri, 07 Feb 2025 10:32:54 +0000 https://insmedia.eu/the-sustainability-aspect-of-outdoor-advertising/ Check out top 5 OOH advertising trends in 2025.

Link to the article: https://pjxmedia.com/ooh-news/top-5-ooh-advertising-trends-2025

]]> Outdoor advertising brings significant improvements in ROI through budget redistribution https://insmedia.eu/en/outdoor-advertising-brings-significant-improvements-in-roi-through-budget-redistribution/ Fri, 07 Feb 2025 09:23:14 +0000 https://insmedia.eu/outdoor-advertising-brings-significant-improvements-in-roi-through-budget-redistribution/ Source: Out of Home Advertising Association of America – OAAA

]]> The research firm The Harris Poll finds that digital outdoor advertising outperforms other media in terms of positive responses and stimulates purchase actions among consumers https://insmedia.eu/en/the-research-firm-the-harris-poll-finds-that-digital-outdoor-advertising-outperforms-other-media-in-terms-of-positive-responses-and-stimulates-purchase-actions-among-consumers/ Fri, 07 Feb 2025 08:22:08 +0000 https://insmedia.eu/the-research-firm-the-harris-poll-finds-that-digital-outdoor-advertising-outperforms-other-media-in-terms-of-positive-responses-and-stimulates-purchase-actions-among-consumers/ Source: New Study Finds Digital Out of Home Advertising Surpasses Other Media in Driving Favorability and Action Among Consumers – OAAA

]]> A new study on outdoor advertising in the United Kingdom has shown positive results for advertisers despite the closures due to Covid-19 https://insmedia.eu/en/a-new-study-on-outdoor-advertising-in-the-united-kingdom-has-shown-positive-results-for-advertisers-despite-the-closures-due-to-covid-19/ Wed, 05 Feb 2025 12:42:46 +0000 https://insmedia.eu/a-new-study-on-outdoor-advertising-in-the-united-kingdom-has-shown-positive-results-for-advertisers-despite-the-closures-due-to-covid-19/ Source: https://www.moreaboutadvertising.com/2020/11/new-uk-out-of-home-study-shows-strong-results-for-advertisers-through-lockdown-restrictions/

 

]]> OOH ads encourage consumers to take action https://insmedia.eu/en/ooh-ads-encourage-consumers-to-take-action/ Wed, 05 Feb 2025 12:27:05 +0000 https://insmedia.eu/ooh-ads-encourage-consumers-to-take-action/ Nearly 80% of consumers encountered Out-of-Home ads (OOH) in the past 60 days, according to new research by OAAA and Morning Consult.

Source: https://oaaa.org/news/out-of-home-ads-drive-real-world-action/

]]> OOH and DOOH Worldwide https://insmedia.eu/en/ooh-and-dooh-worldwide/ Mon, 19 Feb 2024 18:20:28 +0000 https://insmedia.eu/ooh-and-dooh-worldwide/ The digitalization of outdoor advertising (DOOH) can significantly increase return on investment (ROI). A study conducted by Broadsign revealed that increasing the budget for DOOH can lead to a 27% increase in ROI, especially when combined with other channels such as digital advertising and television.
Source: https://broadsign.com/blog/are-your-out-of-home-ads-working-measuring-roi-in-ooh/

Additionally, research by OneScreen.ai showed that 96% of surveyed marketers are satisfied or very satisfied with the ROI of their current OOH marketing campaigns, with an average monthly revenue increase of more than 50%.
Source: https://www.businesswire.com/news/home/20220914005125/en/96-of-Marketers-Achieved-ROI-Goals-with-Out-of-Home-Marketing-Campaigns-Says-New-Research

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