Billboards around shopping malls across Slovenia.
Large LED displays across Slovenia provide a modern advertising approach that adds value.
Billboards across Slovenia, which can be leased at the local, regional or national level.
Large, supersize billboards are located next to all arterial roads and major crossroads in Ljubljana and along Slovenian highways.
Large advertising spaces (classical and supersize billboards) are the most visible form of OOH advertising for 68% of Slovenians aged 15-75. In the active population (25-55 years of age) this share is 4 p.p. higher and stands at 72%.
Goods and services should also be advertised close or next to the point of purchase. Only 26% Slovenians aged 15-65 said that billboards next to shopping malls did not affect their purchase, and 37% respondents aged 15-65 said the same about roadside advertising on their way there.
80% of women and 68% of men aged 15-65 responded that billboards in front of shopping malls motivated them to purchase the advertised product or service.
40% of respondents aged 15-65 from Central Slovenia said that supersize billboards are the most persuasive OOH medium. Classical billboards are deemed most persuasive by 29% respondents aged 15-65 from Central Slovenia. Other, smaller billboards are deemed most persuasive by 18% respondents aged 15-65 from Central Slovenia.
66% Slovenians aged 15-65 said that they found classical and supersize billboards the most persuasive, while 19% of Slovenians aged 15-65 believe that smaller billboards are effective.
74% of Slovenians aged 15-65 said that billboards next to shopping malls regularly or occasionally motivated them to purchase the advertised product or service.