{"id":23633,"date":"2024-07-29T18:32:47","date_gmt":"2024-07-29T17:32:47","guid":{"rendered":"https:\/\/insmedia.eu\/case-studies\/digital-advertising\/"},"modified":"2025-04-02T09:19:24","modified_gmt":"2025-04-02T08:19:24","slug":"digital-advertising","status":"publish","type":"neuros_case_study","link":"https:\/\/insmedia.eu\/en\/digital-advertising\/","title":{"rendered":"Digital advertising"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23633\" class=\"elementor elementor-23633 elementor-17323\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a404db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a404db\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d028dc\" data-id=\"2d028dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a57bbfe elementor-widget elementor-widget-image\" data-id=\"a57bbfe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"924\" src=\"https:\/\/insmedia.eu\/wp-content\/uploads\/2024\/07\/digital-scaled.webp\" class=\"attachment-full size-full wp-image-23746\" alt=\"\" srcset=\"https:\/\/insmedia.eu\/wp-content\/uploads\/2024\/07\/digital-scaled.webp 2560w, https:\/\/insmedia.eu\/wp-content\/uploads\/2024\/07\/digital-300x108.webp 300w, https:\/\/insmedia.eu\/wp-content\/uploads\/2024\/07\/digital-1024x370.webp 1024w, https:\/\/insmedia.eu\/wp-content\/uploads\/2024\/07\/digital-768x277.webp 768w, https:\/\/insmedia.eu\/wp-content\/uploads\/2024\/07\/digital-600x217.webp 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2c9b5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2c9b5e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3285d30\" data-id=\"3285d30\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75fc00c elementor-widget elementor-widget-heading\" data-id=\"75fc00c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital advertising<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b9c70 elementor-widget elementor-widget-text-editor\" data-id=\"21b9c70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>30% of consumers have recently noticed ads that provide directions to stores and 51% of them visited the advertised store\/shop.<\/p><p>Even more surprising, 93% of those who visited the store after seeing such an ad, made a purchase, what highlights the tangible business results that DOOH ads deliver.<\/p><p><strong>Source<\/strong>: <a href=\"https:\/\/oaaa.org\/news\/new-study-finds-digital-out-of-home-advertising-surpasses-other-media-in-driving-favorability-and-action-among-consumers\/\">New Study Finds Digital Out of Home Advertising Surpasses Other Media in Driving Favorability and Action Among Consumers &#8211; OAAA<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-64af8b4\" data-id=\"64af8b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3007a4 elementor-widget__width-auto elementor-widget-tablet_extra__width-initial elementor-widget elementor-widget-counter\" data-id=\"f3007a4\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">visited the advertised<br>shopping location<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"51\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a45715 elementor-widget__width-auto elementor-widget-tablet_extra__width-initial elementor-widget elementor-widget-counter\" data-id=\"9a45715\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">of those who had visited the store,<br>made a purchase<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"93\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71a6c64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71a6c64\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6f2216\" data-id=\"b6f2216\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93d3c2a elementor-widget elementor-widget-heading\" data-id=\"93d3c2a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital advertising options<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa7e97b elementor-widget elementor-widget-text-editor\" data-id=\"fa7e97b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>1. Advertising on outdoor LED digital display<\/h3><p>Large LED displays across Slovenia provide a modern advertising approach that adds value.<\/p><p><a href=\"https:\/\/insmedia.eu\/wp-content\/uploads\/2025\/04\/01-Insmedia_printing_DIGITAL_ENG.pdf\">Instructions for preparing the content<\/a><\/p><h3>2. Advertising on indoor LED digital display<\/h3><p>LED digital displays in shopping malls.<\/p><p><a href=\"https:\/\/insmedia.eu\/wp-content\/uploads\/2025\/04\/01-Insmedia_printing_DIGITAL_ENG.pdf\">Instructions for preparing the content<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca8a32b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca8a32b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2bb3c2f\" data-id=\"2bb3c2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbc34fa elementor-widget elementor-widget-video\" data-id=\"cbc34fa\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/insmedia.eu\/wp-content\/uploads\/2025\/02\/INSmedia-LED-Celje.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-382c7da\" data-id=\"382c7da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5bb52d elementor-widget elementor-widget-video\" data-id=\"f5bb52d\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/insmedia.eu\/wp-content\/uploads\/2025\/02\/INSmedia-LED-Ptuj.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5dae33 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e5dae33\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6cc4559\" data-id=\"6cc4559\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5b0a23a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b0a23a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b2632d0\" data-id=\"b2632d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-632e031 elementor-widget elementor-widget-neuros_heading\" data-id=\"632e031\" data-element_type=\"widget\" data-widget_type=\"neuros_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"neuros-heading-widget\"><h2 class=\"neuros-heading\"><span class=\"neuros-subheading\">Contact<\/span><span class=\"neuros-heading-content has_gradient_color_text\">Advertise innovatively<\/span><\/h2><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9584a70 elementor-widget__width-initial elementor-widget elementor-widget-neuros_heading\" data-id=\"9584a70\" data-element_type=\"widget\" data-widget_type=\"neuros_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"neuros-heading-widget\"><h6 class=\"neuros-heading\"><span class=\"neuros-heading-content has_gradient_color_text\">Contact<\/span><\/h6><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09f8e44 elementor-widget__width-initial elementor-widget elementor-widget-neuros_heading\" data-id=\"09f8e44\" data-element_type=\"widget\" data-widget_type=\"neuros_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"neuros-heading-widget\"><h6 class=\"neuros-heading\"><span class=\"neuros-heading-content has_gradient_color_text\">Address<\/span><\/h6><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c18a56e elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"c18a56e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t01 292 60 41\noffice@insmedia.eu\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a2acbc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2a2acbc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Lesko\u0161kova 9e<br \/>1000 Ljubljana<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4f752e7\" data-id=\"4f752e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa6f54c elementor-widget elementor-widget-video\" data-id=\"aa6f54c\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/insmedia.eu\/wp-content\/uploads\/2025\/02\/INSmedia-LED-Ptuj.mp4\" autoplay=\"\" controls=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fa2a42 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3fa2a42\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86f5830\" data-id=\"86f5830\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8557ae7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8557ae7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ff5b67f\" data-id=\"ff5b67f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93461e2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"93461e2\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital advertising 30% of consumers have recently noticed ads that provide directions to stores and 51% of them visited the advertised store\/shop. Even more surprising, 93% of those who visited the store after seeing such an ad, made a purchase, what&#8230;<\/p>\n","protected":false},"author":1,"featured_media":23589,"template":"","neuros_case_study_category":[],"neuros_case_study_tag":[],"class_list":["post-23633","neuros_case_study","type-neuros_case_study","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/insmedia.eu\/en\/wp-json\/wp\/v2\/neuros_case_study\/23633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insmedia.eu\/en\/wp-json\/wp\/v2\/neuros_case_study"}],"about":[{"href":"https:\/\/insmedia.eu\/en\/wp-json\/wp\/v2\/types\/neuros_case_study"}],"author":[{"embeddable":true,"href":"https:\/\/insmedia.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":12,"href":"https:\/\/insmedia.eu\/en\/wp-json\/wp\/v2\/neuros_case_study\/23633\/revisions"}],"predecessor-version":[{"id":23810,"href":"https:\/\/insmedia.eu\/en\/wp-json\/wp\/v2\/neuros_case_study\/23633\/revisions\/23810"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insmedia.eu\/en\/wp-json\/wp\/v2\/media\/23589"}],"wp:attachment":[{"href":"https:\/\/insmedia.eu\/en\/wp-json\/wp\/v2\/media?parent=23633"}],"wp:term":[{"taxonomy":"neuros_case_study_category","embeddable":true,"href":"https:\/\/insmedia.eu\/en\/wp-json\/wp\/v2\/neuros_case_study_category?post=23633"},{"taxonomy":"neuros_case_study_tag","embeddable":true,"href":"https:\/\/insmedia.eu\/en\/wp-json\/wp\/v2\/neuros_case_study_tag?post=23633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}