{"id":23591,"date":"2024-07-05T19:18:19","date_gmt":"2024-07-05T18:18:19","guid":{"rendered":"https:\/\/insmedia.eu\/home\/"},"modified":"2025-07-11T09:41:36","modified_gmt":"2025-07-11T08:41:36","slug":"home","status":"publish","type":"page","link":"https:\/\/insmedia.eu\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t
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Advertise <\/del><\/span><\/h2><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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boldly and<\/span><\/del><\/span><\/h2><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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innovatively<\/del><\/span><\/h2><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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INSmedia offers strategic outdoor advertising presence and user reach. We create strategies that deliver results. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The media operates subtly but convincingly.<\/del><\/span><\/h2><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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&<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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of people aged 15 to 65 are encouraged by an advertisement on a billboard in front of a shopping mall to purchase the advertised product or service<\/p>

– Valicon, December 2020<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Brings success<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tOOH (out-of-home) advertising is the oldest media that demonstrably improves advertising campaign recall and brand recognition, and affects purchase decisions.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Ad reach is growing<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Advertising messages on outdoor advertising structures are among the most noticed and recognized media among Slovenian residents aged 15 to 65 (Valicon, February 2025).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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It provably works<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Outdoor advertising is recognized as the most non-intrusive and pleasant media among Slovenian residents.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\/ A well thought out strategy produces results. <\/div>
\/ A well thought out strategy produces results. <\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\/ A well thought out strategy produces results. <\/div>
\/ A well thought out strategy produces results. <\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Offer<\/span>Types of outdoor advertising<\/span><\/h2><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\"Slika-vstopna-digitalno-1340x640\"<\/picture><\/a>
July \/ 24<\/span>29<\/span><\/a><\/div><\/div><\/div>

Digital advertising<\/a><\/h3>

A study from the research firm The Harris Poll finds that DOOH has become the most popular and motivating media for advertising compared to competing media, especially among younger generations, urban residents and public transport users.<\/p>\n<\/div>

Read more<\/span><\/span> \n <\/a><\/div><\/div> <\/div>\n<\/div>\n
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\"Slika-1340x640-klasicno\"<\/picture><\/a>
February \/ 25<\/span>10<\/span><\/a><\/div><\/div><\/div>

Classic advertising<\/a><\/h3>

\"Advertising on outdoor surfaces has a huge, geographically unique reach, as it reaches consumers at the right moment and enhances their experience,\" says Anna Bager, President and CEO of OAAA.<\/p>\n<\/div>

Read more<\/span><\/span> \n <\/a><\/div><\/div> <\/div>\n<\/div> <\/div>\n\n <\/div>\n\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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key elements<\/span>The dimensional potential of outdoor advertising<\/span><\/span>
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01<\/div>
form<\/div><\/div>
Variety of formats<\/h6>
Due to the variety of formats and the dispersion of outdoor advertising locations, you can address potential consumers from their home to the point of purchase.<\/div><\/div><\/div>
02<\/div>
position<\/div><\/div>
Geographical coverage<\/h6>
Outdoor media can with thoughtful planning of ad placement target potential consumers at the local, regional, and national levels.<\/div><\/div><\/div>
03<\/div>
time<\/div><\/div>
Digital innovation<\/h6>
In addition to implementing static creative solutions, we also offer digital outdoor advertising spaces that provide full-day illumination and video content playback.<\/div><\/div><\/div> <\/div> \n <\/div> \n <\/div>\n\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Advertising messages on outdoor advertising structures guarantee to advertisers the highest level of trust among Slovenian residents aged 15 to 65.<\/p>\n

Valicon, October 2024<\/p>\n<\/div>

<\/div><\/div><\/div>

People aged between 15 and 65 who live or move in central Slovenia perceive advertising messages on outdoor advertising objects higher than the rest of Slovenia.<\/p>\n

Valicon, February 2025<\/p>\n<\/div>

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69% of Slovenians (aged 15 to 65, who notice ads) precisely identify companies, which regularly advertised a few months ago but their ads have no longer been noticed.<\/p>\n

Valicon, February 2025<\/p>\n<\/div>

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Advertising messages on outdoor advertising objects are seen above average among the younger generations of the Slovenian population.<\/p>\n

Valicon, February 2025<\/p>\n<\/div>

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Advertising messages on outdoor advertising objects are seen above average by people earning higher monthly incomes.<\/p>\n

Valicon, February 2025<\/p>\n<\/div>

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Large advertising sites (traditional and large billboards) are the most visible Out-Of-Home advertising for 68% of the Slovenian population aged between 15 and 75, while this percentage is even 4 percentage points higher for the active population (25-55) at 72%. <\/p>\n

MEDIAN, 2019-2020<\/p>\n<\/div>

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Additionally, a study conducted by OneScreen.ai found that 96% of surveyed marketers are satisfied or very satisfied with the ROI of their current OOH marketing campaigns, where an average monthly revenue increase for over 50%.<\/p>\n

Source: businesswire.com<\/a><\/p>\n<\/div>

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Digitising outdoor advertising (DOOH) can significantly increase return on investment (ROI). A study by Broadsign found that increasing the budget for DOOH can deliver up to a 27% increase in ROI, especially when combined with other channels such as digital advertising and TV. <\/p>\n

Source: broadsign.com<\/a><\/p>\n<\/div>

<\/div><\/div><\/div>

\"Digital outdoor advertising not only captures consumers' attention but also drives purchase intent, making it an indispensable tool for clients looking to engage and influence consumers,\" said Anna Bager, President and CEO of OAAA.<\/p>\n

Source: oaaa.org<\/a><\/p>\n<\/div>

<\/div><\/div><\/div>

30% of consumers have recently noticed ads that provide directions to stores and 51% of them visited the advertised store\/shop. Even more surprising, 93% of those who visited the store after seeing such an ad, made a purchase, what highlights the tangible business results that DOOH ads deliver. <\/p>\n

Source: oaaa.org<\/a><\/p>\n<\/div>

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Nine out of ten adults (88%) see outdoor ads, and nearly 80% of those viewers respond to the ad... Results from a November 2022 survey conducted by the Out of Home Advertising Association of America (OAAA) and Morning Consult.<\/p>\n

Source: oaaa.org<\/a><\/p>\n<\/div>

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Survey<\/span>OOH has a remarkable impact on purchasing decisions.<\/span><\/h2><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Packages<\/span>Selected advertising offer based on the season.<\/span><\/h2><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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OOH (Out-of-Home) advertising packages are designed for optimal coverage of Slovenia.\nThe selection of locations and types of OOH advertising structures is adapted to seasonal trends.<\/span><\/p><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Spring package<\/div><\/div>
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BB next to shopping malls - 50 positions<\/div>\n
BB classic in individual cities\/towns in Slovenia - 150 positions<\/div>\n
Supersize surfaces across Slovenia - 60 positions<\/div>\n
Digital on outdoor LED displays - 10 positions<\/div>\n
Digital on LED displays in shopping malls - 80 positions<\/div>\n <\/div>\n
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\n I'M INTERESTED <\/span><\/span> \n <\/a>\n <\/div>\n <\/div> <\/div>\n <\/div>\n <\/div>\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Summer package<\/div><\/div>
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BB next to shopping malls - 30 positions<\/div>\n
BB classic in individual cities\/towns in Slovenia - 30 positions<\/div>\n
Supersize surfaces across Slovenia - 100 positions<\/div>\n
Digital on outdoor LED displays - 6 positions<\/div>\n
Digital on LED displays in shopping malls - 30 positions<\/div>\n <\/div>\n
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\n I'M INTERESTED <\/span><\/span> \n <\/a>\n <\/div>\n <\/div> <\/div>\n <\/div>\n <\/div>\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Autumn package<\/div><\/div>
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BB next to shopping malls - 50 positions<\/div>\n
BB classic in individual cities\/towns in Slovenia - 150 positions<\/div>\n
Supersize surfaces across Slovenia - 20 positions<\/div>\n
Digital on outdoor LED displays - 20 positions<\/div>\n
Digital on LED displays in shopping malls - 100 positions<\/div>\n <\/div>\n
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\n I'M INTERESTED <\/span><\/span> \n <\/a>\n <\/div>\n <\/div> <\/div>\n <\/div>\n <\/div>\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Winter package<\/div><\/div>
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BB next to shopping malls - 30 positions<\/div>\n
BB classic in individual cities\/towns in Slovenia - 30 positions<\/div>\n
Supersize surfaces across Slovenia - 30 positions<\/div>\n
Digital on outdoor LED displays - 30 positions<\/div>\n
Digital on LED displays in shopping malls - 200 positions<\/div>\n <\/div>\n
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\n I'M INTERESTED <\/span><\/span> \n <\/a>\n <\/div>\n <\/div> <\/div>\n <\/div>\n <\/div>\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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blog<\/span>Exploring the frontiers of artificial Intelligence: Insights, innovations and impact<\/span><\/h2><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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19. February, 2024<\/a><\/div>
simona<\/a><\/div><\/div><\/div><\/div>

OOH and DOOH Worldwide<\/a><\/h3>
The digitalization of outdoor advertising (DOOH) can significantly inc<\/div>
Research<\/a><\/div><\/div> <\/div>\n<\/div> <\/div>\n\n <\/div>\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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7. February, 2025<\/a><\/div>
simona<\/a><\/div><\/div><\/div><\/div>

Top 5 OOH Advertising Trends to Watch in 2025<\/a><\/h3>
News<\/a><\/div><\/div> <\/div>\n<\/div> <\/div>\n\n <\/div>\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Contact<\/span>Advertise innovatively<\/span><\/h2><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Address<\/span><\/h6><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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01 292 60 41<\/a>
office@insmedia.eu<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Lesko\u0161kova cesta 9e
1000 Ljubljana<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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