{"id":23671,"date":"2024-01-17T21:20:09","date_gmt":"2024-01-17T20:20:09","guid":{"rendered":"https:\/\/insmedia.eu\/research\/"},"modified":"2025-04-01T08:12:24","modified_gmt":"2025-04-01T07:12:24","slug":"research","status":"publish","type":"page","link":"https:\/\/insmedia.eu\/en\/research\/","title":{"rendered":"Research"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Research<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\n
\n
\n \n
\n
\n

Outdoor advertising brings significant improvements in ROI through budget redistribution<\/a><\/h3>
Source: Out of Home Advertising Association of America – OAAA<\/div>
Research<\/a><\/div><\/div>
Read more<\/span><\/svg><\/a><\/div> <\/div>\n<\/div>\n
\n
\n

The research firm The Harris Poll finds that digital outdoor advertising outperforms other media in terms of positive responses and stimulates purchase actions among consumers<\/a><\/h3>
Source: New Study Finds Digital Out of Home Advertising Surpasses Other Media in Driving Favorability and Action Among Consumers – OAAA<\/div>
Research<\/a><\/div><\/div>
Read more<\/span><\/svg><\/a><\/div> <\/div>\n<\/div>\n
\n
\n

A new study on outdoor advertising in the United Kingdom has shown positive results for advertisers despite the closures due to Covid-19<\/a><\/h3>
Source: https:\/\/www.moreaboutadvertising.com\/2020\/11\/new-uk-out-of-home-study-shows-strong-results-for-advertisers-through-lockdown-restrictions\/  <\/div>
Research<\/a><\/div><\/div>
Read more<\/span><\/svg><\/a><\/div> <\/div>\n<\/div>\n
\n
\n

OOH ads encourage consumers to take action<\/a><\/h3>
Nearly 80% of consumers encountered Out-of-Home ads (OOH) in the past 60 days, according to new research by OAAA and Morning Consult. Source: https:\/\/oaaa.org\/news\/out-of-home-ads-drive-real-world-action\/<\/div>
Research<\/a><\/div><\/div>
Read more<\/span><\/svg><\/a><\/div> <\/div>\n<\/div> <\/div>\n\n