{"id":23673,"date":"2024-02-19T19:20:28","date_gmt":"2024-02-19T18:20:28","guid":{"rendered":"https:\/\/insmedia.eu\/ooh-and-dooh-worldwide\/"},"modified":"2025-04-01T08:18:41","modified_gmt":"2025-04-01T07:18:41","slug":"ooh-and-dooh-worldwide","status":"publish","type":"post","link":"https:\/\/insmedia.eu\/en\/ooh-and-dooh-worldwide\/","title":{"rendered":"OOH and DOOH Worldwide"},"content":{"rendered":"\r\n\r\n\r\n<p>The digitalization of outdoor advertising (DOOH) can significantly increase return on investment (ROI). A study conducted by Broadsign revealed that increasing the budget for DOOH can lead to a 27% increase in ROI, especially when combined with other channels such as digital advertising and television.<br \/>Source: <a href=\"https:\/\/broadsign.com\/blog\/are-your-out-of-home-ads-working-measuring-roi-in-ooh\/\">https:\/\/broadsign.com\/blog\/are-your-out-of-home-ads-working-measuring-roi-in-ooh\/<\/a><\/p>\r\n\r\n\r\n\r\n<p>Additionally, research by OneScreen.ai showed that 96% of surveyed marketers are satisfied or very satisfied with the ROI of their current OOH marketing campaigns, with an average monthly revenue increase of more than 50%.<br \/>Source: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20220914005125\/en\/96-of-Marketers-Achieved-ROI-Goals-with-Out-of-Home-Marketing-Campaigns-Says-New-Research\">https:\/\/www.businesswire.com\/news\/home\/20220914005125\/en\/96-of-Marketers-Achieved-ROI-Goals-with-Out-of-Home-Marketing-Campaigns-Says-New-Research<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>The digitalization of outdoor advertising (DOOH) can significantly increase return on investment (ROI). A study conducted by Broadsign revealed that increasing the budget for DOOH can lead to a 27% increase in ROI, especially when combined with other channels such as&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[],"class_list":["post-23673","post","type-post","status-publish","format-standard","hentry","category-research"],"_links":{"self":[{"href":"https:\/\/insmedia.eu\/en\/wp-json\/wp\/v2\/posts\/23673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insmedia.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insmedia.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insmedia.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/insmedia.eu\/en\/wp-json\/wp\/v2\/comments?post=23673"}],"version-history":[{"count":2,"href":"https:\/\/insmedia.eu\/en\/wp-json\/wp\/v2\/posts\/23673\/revisions"}],"predecessor-version":[{"id":23675,"href":"https:\/\/insmedia.eu\/en\/wp-json\/wp\/v2\/posts\/23673\/revisions\/23675"}],"wp:attachment":[{"href":"https:\/\/insmedia.eu\/en\/wp-json\/wp\/v2\/media?parent=23673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insmedia.eu\/en\/wp-json\/wp\/v2\/categories?post=23673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insmedia.eu\/en\/wp-json\/wp\/v2\/tags?post=23673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}