30% of consumers have recently noticed ads that provide directions to stores and 51% of them visited the advertised store/shop.

Even more surprising, 93% of those who visited the store after seeing such an ad, made a purchase, what highlights the tangible business results that DOOH ads deliver.

Source: New Study Finds Digital Out of Home Advertising Surpasses Other Media in Driving Favorability and Action Among Consumers – OAAA