Classic advertising
Nearly 80% of consumers encountered Out-of-Home ads (OOH) in the past 60 days, according to new research by OAAA and Morning Consult.
Source: https://oaaa.org/news/out-of-home-ads-drive-real-world-action/
Out of the 88% of consumers who usually notice outdoor ads, have 78% recently actively responded. More than three-quarters (76%) used a mobile device to learn more about the product featured in the ad, over half (51%) searched for more information about the advertiser using a mobile device, and 43% made a purchase online.
Source: https://oaaa.org/news/out-of-home-ads-drive-real-world-action/
to outdoor ads
Classical OOH advertising options
1. Advertising next to shopping malls
Billboards around shopping malls across Slovenia.
Instructions for preparing the content
2. Billboard advertising across Slovenia
Billboards across Slovenia, which can be leased at the local, regional or national level.
Instructions for preparing the content
3. Supersize advertising
Large, supersize billboards are located next to all arterial roads and major crossroads in all major towns and along Slovenian highways.
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