Source: https://www.moreaboutadvertising.com/2020/11/new-uk-out-of-home-study-shows-strong-results-for-advertisers-through-lockdown-restrictions/
OOH ads encourage consumers to take action
Nearly 80% of consumers encountered Out-of-Home ads (OOH) in the past 60 days, according to new research by OAAA and Morning Consult. Source: https://oaaa.org/news/out-of-home-ads-drive-real-world-action/