The digitalization of outdoor advertising (DOOH) can significantly increase return on investment (ROI). A study conducted by Broadsign revealed that increasing the budget for DOOH can lead to a 27% increase in ROI, especially when combined with other channels such as digital advertising and television.
Source: https://broadsign.com/blog/are-your-out-of-home-ads-working-measuring-roi-in-ooh/
Additionally, research by OneScreen.ai showed that 96% of surveyed marketers are satisfied or very satisfied with the ROI of their current OOH marketing campaigns, with an average monthly revenue increase of more than 50%.
Source: https://www.businesswire.com/news/home/20220914005125/en/96-of-Marketers-Achieved-ROI-Goals-with-Out-of-Home-Marketing-Campaigns-Says-New-Research