Research
Outdoor advertising brings significant improvements in ROI through budget redistribution
Source: Out of Home Advertising Association of America – OAAA
The research firm The Harris Poll finds that digital outdoor advertising outperforms other media in terms of positive responses and stimulates purchase actions among consumers
Source: New Study Finds Digital Out of Home Advertising Surpasses Other Media in Driving Favorability and Action Among Consumers – OAAA
A new study on outdoor advertising in the United Kingdom has shown positive results for advertisers despite the closures due to Covid-19
Source: https://www.moreaboutadvertising.com/2020/11/new-uk-out-of-home-study-shows-strong-results-for-advertisers-through-lockdown-restrictions/
OOH ads encourage consumers to take action
Nearly 80% of consumers encountered Out-of-Home ads (OOH) in the past 60 days, according to new research by OAAA and Morning Consult. Source: https://oaaa.org/news/out-of-home-ads-drive-real-world-action/